14 things you will need as a UK Business to the United States with the Help of a Business Consultant

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When looking to launch a UK business in the United States there are lots of things but expanding your UK-based business across the pond can be a lucrative venture, but it’s essential to navigate the complexities of a new market successfully. To ensure a smooth entry into the US market, it’s advisable to seek the guidance of a business consultant, like Underpin, who specialises in international expansion. This guide will walk you through the steps of setting up a UK business in the United States with the assistance of a consultant.

Things you will need to launch a UK business in the United States 

  1. Introduction


  1. Selecting a Business Consultant

    • Research and Shortlist

    • Check Qualifications and Experience

    • Seek Recommendations

  2. Market Research

    • Analysing the US Market

    • Identifying Your Target Audience

    • Assessing Competition

  3. Legal and Regulatory Requirements

    • Business Structure

    • Taxation

    • Licensing and Permits

    • Employment Regulations

  4. Financial Planning

    • Budgeting

    • Funding Options

    • Currency Exchange and Banking

  5. Business Plan

    • Crafting a Detailed Business Plan

    • Sales and Marketing Strategy

    • Financial Projections

  6. Location Selection

    • Choosing the Right Location

    • Leasing or Buying Property

    • Zoning and Licensing Compliance

  7. Human Resources

    • Staffing Needs

    • Hiring and Recruitment

    • Visa and Immigration Procedures

  8. Marketing and Branding

    • Localising Your Brand

    • Digital Marketing Strategies

    • Networking and Partnerships

  9. Operations and Logistics

    • Supply Chain Management

    • Inventory and Distribution

    • IT and Infrastructure

  10. Compliance and Reporting

    • Tax Reporting

    • Compliance with US Laws

    • Intellectual Property Protection

  11. Risk Management

    • Insurance

    • Contingency Planning

    • Legal Support

  12. Launching Your Business

    • Soft Launch

    • Marketing Campaign

    • Grand Opening

  13. Monitoring and Adaptation

    • Performance Metrics

    • Feedback and Adjustments

    • Continuous Improvement

  14. Conclusion

    • Celebrating Milestones

    • Future Expansion Plans


Further information on how to launch a uk business in the united states

1. Introduction

Why Expand to the United States?

Expanding your UK business to the US has benefits such as access to a diverse market, good infrastructure, skilled employees, and a business-friendly environment.. The US is known for its entrepreneurial culture and consumer-driven economy, making it an attractive destination for international businesses.

The Role of a Business Consultant

An expert business consultant can help you navigate the complexities of the US market for international expansion.. They guide you through the expansion process and help you comply with US laws and regulations while increasing your success chances..

2. Selecting a Business Consultant

Research and Shortlist

Start by researching and creating a shortlist of potential business consultants. Look for consultants with a proven track record in assisting UK companies in expanding to the United States.

Check Qualifications and Experience

Verify their qualifications, certifications, and experience in international business consultancy. Ideally, your consultant should have a knowledge of both UK and US business practices.

Seek Recommendations

Ask for recommendations from other businesses that have successfully expanded to the US with the help of a consultant. Personal referrals can be highly reliable.

3. Market Research

Research the US market before making big decisions..

Analyzing the US Market

  • Identify market trends, consumer preferences, and industry-specific data.

  • Assess the demand for your products or services in different regions.

  • Consider cultural differences that may affect your business.

Identifying Your Target Audience

  • Create customer personas to understand your ideal US customers.

  • Determine where your target audience is concentrated geographically.

  • Tailor your marketing and sales strategies to meet their needs.

Assessing Competition

  • Identify key competitors in your industry.

  • Analyse their strengths and weaknesses.

  • Differentiate your business to gain a competitive edge.

4. Legal and Regulatory Requirements

Knowing US laws and regulations is important to follow rules and avoid legal risks..

Business Structure

  • Choose a suitable legal structure for your US entity (e.g., LLC, Corporation).

  • Register your business with the appropriate state authorities.


  • Determine your US tax obligations, including federal, state, and local taxes.

  • Consult with a tax advisor to optimise your tax strategy.

Licensing and Permits

  • Identify the licenses and permits required for your industry and location.

  • Ensure timely application and compliance with regulatory bodies.

Employment Regulations

  • Familiarise yourself with US labour laws, including minimum wage, overtime, and employment contracts.

  • Establish HR policies that comply with US regulations.

5. Financial Planning

Effective financial planning is crucial for a successful US expansion.


  • Create a detailed budget that covers startup costs, operating expenses, and contingencies.

  • Factor in currency exchange rates and potential fluctuations.

Funding Options

  • Explore funding options such as equity financing, loans, or grants to launch a uk business in the united states

  • Consider the financial support you may need from your UK headquarters.

Currency Exchange and Banking

  • Open US bank accounts to facilitate local transactions.

  • Monitor exchange rates and establish currency risk management strategies.

6. Business Plan

Develop a comprehensive business plan that outlines your strategy to launch a UK Business in the United States. .

Crafting a Detailed Business Plan

  • Define your US market entry strategy.

  • Set clear goals and objectives for the US operation.

  • Include a timeline and milestones for monitoring progress.

Sales and Marketing Strategy

  • Outline your sales channels and distribution network.

  • Develop a marketing plan that aligns with US market trends.

  • Consider digital marketing, social media, and advertising strategies.

Financial Projections

  • Create financial projections for at least the first three years.

  • Include income statements, cash flow forecasts, and balance sheets.

7. Location Selection

Choosing the right location in the United States is critical to your success.

Choosing the Right Location

  • Consider factors like proximity to customers, suppliers, and talent.

  • Evaluate the business environment, tax incentives, and cost of living.

Leasing or Buying Property

  • Decide whether to lease or purchase commercial space.

  • Negotiate lease agreements or property purchases with legal assistance.

Zoning and Licensing Compliance

  • Ensure that your chosen location complies with zoning regulations.

  • Obtain any necessary local permits and licenses.

8. Human Resources

Building a skilled and motivated team is essential for your US venture.

Staffing Needs

  • Determine your initial and long-term staffing requirements.

  • Recruit experienced local professionals who understand the US market.

Hiring and Recruitment

  • Develop a recruitment strategy and screening process.

  • Comply with US employment laws and visa requirements for foreign employees.

Visa and Immigration Procedures

  • Secure the visas and work permits for foreign employees.

  • Stay informed about immigration policy changes.

9. Marketing and Branding

Adapt your marketing and branding strategies to resonate with the US audience.

Localising Your Brand

  • Tailor your brand message to align with US cultural norms and values.

  • Consider any necessary rebranding or adaptation.

Digital Marketing Strategies

  • Invest in a strong online presence, including a US-focused website.

  • Utilise social media, search engine optimisation, and email marketing.

Networking and Partnerships

  • Build relationships with local businesses and industry associations.

  • Seek opportunities for collaboration and partnerships.

10. Operations and Logistics

Efficient operations are essential for meeting customer demands.

Supply Chain Management

  • Establish reliable supply chain partners in the US.

  • Optimise inventory management and distribution.

Inventory and Distribution

  • Determine optimal inventory levels based on demand forecasting.

  • Ensure timely and cost-effective product distribution.

IT and Infrastructure

  • Set up IT systems and infrastructure to support your business operations.

  • Consider data security and compliance with US data protection laws.

11. Compliance and Reporting

Compliance with US laws and regulations is non-negotiable.

Tax Reporting

  • Comply with US tax filing requirements, including federal, state, and local taxes.

  • Keep accurate financial records for auditing.

Compliance with US Laws

  • Stay informed about industry-specific regulations.

  • Train your team to adhere to US laws, including consumer protection and data privacy.

Intellectual Property Protection

  • Protect your intellectual property through patents, trademarks, and copyrights.

  • Enforce IP rights as needed.

12. Risk Management

Mitigate risks through proper planning and insurance.


  • Secure insurance coverage, including liability, property, and workers’ compensation.

  • Develop a risk management strategy.

Contingency Planning

  • Identify potential risks and develop contingency plans.

  • Prepare for unforeseen events, such as natural disasters or economic downturns.

Legal Support

  • Maintain legal counsel in the United States to address any legal issues promptly.

  • Ensure you have legal expertise in contract negotiation and dispute resolution.

13. Launching Your Business

Prepare for a successful launch in the US market.

Soft Launch

  • Consider a soft launch to test the market and gather feedback.

  • Use this phase to make necessary adjustments.

Marketing Campaign

  • Execute your marketing plan to generate buzz and attract customers.

  • Monitor campaign performance and adjust as needed.

Grand Opening

  • Plan a grand opening event to create a memorable launch moment.

  • Invite key stakeholders, customers, and the local community.

14. Monitoring and Adaptation

Continuously monitor your US operations and adapt as necessary.

Performance Metrics

  • Set key performance indicators (KPIs) to measure success.

  • Regularly review financial and operational metrics.

Feedback and Adjustments

  • Gather customer feedback and make improvements based on insights.

  • Stay agile and adjust strategies as the market evolves.

Continuous Improvement

  • Seek opportunities for growth and expansion within the US market.

  • Monitor emerging trends and technologies.

Final Words

Expanding Growing your business from the UK to the US requires planning and a consultant’s help, but it can be profitable.Follow the guide’s steps and adapt to the US market to achieve long-term success.wing the steps outlined in this guide and adapting to the unique challenges and opportunities of the US market, you can achieve long-term success and establish a strong presence in one of the world’s largest economies.