Underpin believes every business deserves access to a business or marketing consultant and their strategic skills. Skills which are so readily available to larger organisations.
We believe a good plan can make a business successful. Because with a good plan, anything is possible.
Underpin is an independent business and marketing consultancy, so we aren’t tied to one approach. We recommend the approach that you actually need, not just the services we happen to supply.
This approach allows us to deliver expert strategy and consultancy in both business and marketing at a cost that’s affordable for the public sector, along with small and medium-sized businesses.
Underpin are a team of independent marketing and business consultants led by our founder, Lewis English.
At Underpin, we provide a different style of strategic business, marketing and planning, one that is normally reserved for big-paying corporate clients.
We collaborate with our clients, teasing out the best ideas and using our experience and expertise to deliver the perfect plan. Once we have developed a business or marketing strategy, we use our network of trusted experts to deliver your plan for you. You only pay people for the work they do, and what they specialise in.
In essence, we act as a company’s Chief Marketing or Operations Officer, meaning you get all the expertise without having to hire someone in-house.
Underpin focuses not on just ‘doing’ marketing or business, we focus on the outcome and the long-term plan. The sales numbers, the business strategy, even recruitment and finance.
We don’t recommend a service because we happen to supply it, we give you an honest assessment and a real solution.
We aren’t specialists, and we are proud of that. If we need expertise, then we can go get them from our range of partners. This allows us to consult AND deliver projects. It also allows us to give you what you actually need, not just what our sales team is pushing that month.
We are partners, we don’t talk down, and we don’t take control. This is your business and our job is to help you make it success. Whether marketing or business, we want to deliver a strategy or campaign that is owned and loved by you, so that when our project ends, the work continues.
Or if you have a better question, get in contact below and we can grab a coffee.
At Underpin, we believe marketing consultants need to be independent, not focused on just one particular marketing solution, like SEO or social.
We give honest appraisals, focus on the problem, and the strategy.
Only then do we recommend ways to deliver the plan. Consultants can work with individuals, teams and outsourced companies, because our interest is in delivering something that works long term, not long-term contracts.
Many of our projects involve building strategies, training, support and toolkits that can then be used by the company themselves, reducing costs and improving collaboration.
Business consultants give companies and organisations a different perspective on the challenges that can be lethal if not addressed properly. From creation and mobilisation to restructuring and preparing for sale, a consultant can help clear a path to success.
A consultant can come into a company for a short time, or stay and be part of the long-term success.
Underpin was born from both a marketing and business development background.
We know that a council or company’s marketing is only as good as the business behind it, and that businesses can’t sell without a good brand. By covering both, we have a wider view than most consultants, however we regularly work on projects where we focus only on marketing or business and find an understanding of both helps even when focusing on only one.