Construction Business and Marketing Consultants Case Study Public Sector

Building A Reputation

Shifting Traditional Construction Into Design and Consultancy for a 134% rise in profits.

construction of marketing strategy

Go where you are valued most.

Marketing and Business Consultants usually, but not always, come in after a company has been founded. After many years of working on small projects, a construction firm brought in Underpin to stop the stagnation of profits from their small business and a radical plan was needed. The key part of the process was understanding the value of the company’s services, and the best place to market them.

Detailed research and analysis of market insights led to a recommendation to shift focus from individual projects in churches and schools to large, multi-project interior fit-out companies and architects.  This allowed the construction company to deliver the exact same products and services on much bigger projects. It improved efficiency, lowered admin costs, and allowed the firm to reduce reliance on subcontractors by employing trades directly. 

 

And because architects and fit-out companies have multiple projects every year, the profit from each customer was quadrupled, as it was much easier to manage an existing relationship than constantly build new ones..

4x Growth

"Understanding where your marketing efforts are best focused is more important than the marketing itself. Because marketing only works if the right people see it."

By The Numbers

By The Numbers Abacus

Underpin Consultants developed full marketing and business development function from scratch - oversaw multiple teams and worked alongside ownership to deliver an 11.5% increase in revenue in 2018. Increased turnover by 8% year on year over a 3-year period. This extensive project involved working alongside internal and external partners, suppliers and agencies, and the creation of visual identity, style guide and branding collateral.

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