
Business Planning: Japanese football have a century-long plan to win.
In 1993 Japan started a football league with a hundred-year
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Lewis is far too modest to ask for reviews himself, but what he does not know about marketing strategy simply has not yet been uncovered. In one seminar session he... read more completely changed my perspective of how to define what it is that I am striving for in my business, under which all my activities naturally then align.
As a committee member of our community shop (a CIC business), I reached out to Lewis for advice on some challenges we were facing, following a recommendation from a friend... read more and fellow business owner. Lewis generously gave up his time to speak with our chairperson and me at length, helping us review our current financial situation and explore possible ways forward. His guidance was both realistic and pragmatic, providing real clarity on our options, suggesting alternative approaches, and helping us feel more confident about our next steps. Thank you Lewis, for your valuable advice and support.
I've been working with Underpin for sometime now, but we saw results instantly through the delivery of a laser focussed business plan, clarity of our purpose, mission and values... read more and delivery of a new website and SEO strategy. Lewis engaged our team throughout and delivered a refreshed brand positioning, supporting our growth and mission to increase social and environmental impact, through sustainable marketing communications. This is resulting in new values aligned conversations. I highly recommend Lewis and Underpin, your business will be in safe hands!
Lewis was thoroughly engaging from start to finish whilst working with him. I would not hesitate to recommend him to anybody in the future. Keep up the fantastic work and... read more we will definitely keep you in mind moving forward.
We all need someone who can take an idea, truly listen, and turn it into something even better than we imagined - and that’s exactly what Lewis did for us. It... read more was a real pleasure working with him on refining the new logo for our network. We wanted a members' logo that our community could use with pride, and thanks to Lewis’s creative insight and thoughtful recommendations, we now have a design that we’re genuinely proud to share. Thank you, Lewis, for helping us create something that not only looks great but also truly reflects who we are and what we stand for. I’d wholeheartedly recommend Lewis for any marketing or design work - especially if you're after something purposeful, polished, and perfectly aligned with your brand.
I had the pleasure of crossing paths with Lewis for some advice and guidance with my marketing queries. Lewis knows his stuff that's for sure. So experienced within his... read more field an came across so lovely and helpful. I highly recommend underpin for their services.
‘Lewis was instrumental in helping us to go live with a high-profile project. The team were up against it with the timescales, but Lewis’ approach of gathering all the key... read more people involved and tracking a list of key tasks, as well as leading on the delivery of some of those tasks, allowed the team to have enough capacity to focus on other areas. Lewis showed integrity, communicated clearly and a hard-working ethos which helped us all the way through’.
The advice we have received from Lewis about marketing for our startup has been inspirational. He clearly has plenty of experience and expertise in the field and is very... read more honest about what he can and can't do. He has been quick to grasp what we are seeking to do, listened carefully and asked us the right questions to help us move forward. I have no hesitations about recommending his services.
Lewis has been (and, I hope, will continue to be) a truly valuable sounding board and source of clear, practical advice for me in my charity work. He immediately understood... read more what my charity was about and our values, and his advice matched them perfectly. I’ve really enjoyed working with him so far, and I look forward to doing so again.

In 1993 Japan started a football league with a hundred-year

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