What’s the strategy? Why signing up for a CRM is just the start
Signing up is not a strategy Signing up for a CRM is the first ten minutes of the job. It isn’t the strategy. I’ve watched what happens next. A business
Signing up is not a strategy Signing up for a CRM is the first ten minutes of the job. It isn’t the strategy. I’ve watched what happens next. A business
Patrick Stewart died last week, aged 86 (NPR). His portrayal of Jean-Luc Picard, along with his titanic Shakespearean performances, has had a profound impact on my life. Seeing a leader
I spent over an hour this week on a call with a consultant I’d never met. Towards the end, the conversation turned to children, because it always does. They told
When I’m stuck for ideas, I talk to a duck. My son turns up in the morning and will randomly put something on my desk. A few months ago, he
For fifteen years the country argued about why British workers had stopped getting better at their jobs. Books were written. Select committees sat. Chancellors stood up with graphs. Outrage was
Last week I found a box of my old books. (Yes, I did feel like Indiana Jones.) Lewis from university had been helpful, highlighting things, dog-eared pages. He’d left me
I am not sure anyone loves the seagull. They’re only really known for being very loud, stealing chips, and dive-bombing people and pooing on them. Now, Seagull Bosses, they’re only
I’ve been asked to be Lead Judge on two panels this year. One is a Positive Impact award. One is a growing business award. The brief for the role is
Do you know who has amazing information on the problems of your business? The people who work inside it. Everyone has sat at their desk and said “I could do
Lewis has changed, they’ll say. He’s now using memes from fifteen years ago in his blogs. And to that, I say, “I haven’t changed, but customer service has.” Artificial Intelligence
So many people think they can ‘do’ marketing, and do you know what? They are probably right. Passion, knowledge and determination can help you achieve almost anything in life. But
The wall in the photograph There is a photograph of a garden wall in West Hertfordshire, planting along the top of it, the kind of local, unshowy picture you put on
