These are our case studies. There are many like them, but these ones are ours.
- Fighting for the Environment: Using PR, Social, Paid and Content Marketing to Win a UK Government Inquiry.
- Let’s Kick It Together Reducing smoking in pregnancy by involving the whole family.
- Creating Disruption for HRC Online How we built an industry leading marketing approach and then left.
- Starting From Scratch. Rebuilding a Public Service at Lightning Speed Using ‘Public Good’ Consultancy.
- Building A Reputation Shifting Traditional Construction Into Design and Consultancy for a 134% rise in profits.
Why are case studies important?
Theory is all well and good, but sometimes people just want to know what can do, and the best way to do this is to show them what you’ve already done. Behold, the power of case studies!
Here’s a few great reasons case studies form the central core of Underpin’s marketing, and how they can help you too, if done correctly.
A Bridge Between Theory and Practice
Case studies serve as a bridge between theoretical knowledge and practical application, and provide a detailed insight into your successes. They offer a unique blend of practical delivery and ‘tooting your own horn. This rich narrative allows other companies to see how your business really works.
It’s also not your opinion, it’s someone else’s. This means people will actually believe it.
It makes us human!
Beep Boop! A lot of businesses talk about there services, but how many show you? Case studies breathe life into the narrative of a brand, showcasing real-life examples of how products or services have impacted customers. This human element is crucial in marketing, as it fosters a deeper connection with potential clients. By presenting stories that resonate on a personal level, businesses look and feel unique, because their work is unique, creating a more engaging and relatable brand image.
Don’t trust me, trust them!
In an era where consumers are bombarded with endless advertisements and claims, credibility is king. Case studies serve as tangible proof of a company’s capabilities and effectiveness. By highlighting specific examples of customer success, businesses can substantiate their claims.
Demonstrating Industry Expertise
Case studies offer businesses a platform to showcase their expertise and innovation in solving complex challenges. Through detailed accounts of how they have navigated intricate problems and delivered measurable results, companies can position themselves as thought leaders in their industry. This demonstration of expertise is invaluable for attracting new clients and retaining existing ones, as it reassures them of the company’s competency and innovative capacity.
Enhancing Content Marketing Efforts
In the content-driven landscape of modern marketing, case studies are versatile assets that can be repurposed across various channels. Whether featured in blog posts, newsletters, social media, or presentations, they provide compelling content that engages audiences. This not only enhances the company’s content marketing strategy but also improves SEO rankings, driving more organic traffic to their website.
