Clarity before growth
famille was already doing strong work across environmental communications and place. But like many growing consultancies, the edges were blurred.
Who exactly are we for? What problem do we really solve? Where do we win? How do we grow without losing ourselves? Underpin Consultants worked with famille to answer those questions properly, because the team is driven by the answers to those questions, not profit or glory.
From communications agency to listening-led partner
The first phase focused on fundamentals: further polishing and defining famile’s mission, purpose, positioning, ideal client profile, and the core problem famille exists to solve.
famille have never been broad in their approach. During our discussions, the team wanted to become even sharper: a people-driven, place-focused, strategic partner that is listening-led. A structural identity.
Making it visible
Once the strategy was clear, the brand had to match it. We supported an updated brand direction, refined the tone of voice, restructured the website, rewrote the copy, and helped guide the photography direction. How famille looked, sounded and presented itself now reflected the depth of its strategic work. Consistency builds confidence. Confidence builds momentum.
Building the growth mechanism
We didn’t stop at identity. We created a structured business development plan that defined target sectors, the specific individuals within those sectors, a LinkedIn-led outreach strategy, a clear messaging hierarchy, a demo process, and a coherent sales flow. This wasn’t “go and network.” It was a repeatable system. Clear positioning. Clear audience. Clear pathway from introduction to conversation to opportunity.
Ongoing strategic support
Underpin continues to act as a strategic partner to famille, providing team mentoring, a strategic sounding board, business development, and assistance with key business decisions and growth refinement.
famille now operates with clear strategic positioning, brand coherence, defined target markets, a structured growth system, and a productised core methodology. Most importantly, there is increased internal confidence.
By working with Underpin, famille did not become a different company: they became more of what they wanted to be. A focus on purpose, delivery, and being understood. Importantly, they now look like the organisation they have quietly been becoming for years.
