Shifting Into Design and Consultancy for a 134% rise in profits.
– Defined the right target market
– Talked in the target customer’s market
– Demonstrated benefit and value
Go where you are valued most.
Marketing and Business Consultants usually, but not always, come in after a company has been founded. After many years of working on small projects, a construction firm brought in Underpin to stop the stagnation of profits from their small business and a radical plan was needed. The key part of the process was understanding the value of the company’s services, and the best place to market them.
4x Growth
Detailed research and analysis of market insights led to a recommendation to shift focus from individual projects in churches and schools to large, multi-project interior fit-out companies and architects. This allowed the construction company to deliver the exact same products and services on much bigger projects. It improved efficiency, lowered admin costs, and allowed the firm to reduce reliance on subcontractors by employing trades directly.
And because architects and fit-out companies have multiple projects every year, the profit from each customer was quadrupled, as it was much easier to manage an existing relationship than constantly build new ones..
Cornering the market
Thanks to our decade of experience in the construction industry, Underpin Marketing and Business Consultants are built to assist built environment companies in marketing their services. Our primary work is marketing strategies, identifying target audiences, crafting messaging, and selecting channels for reaching clients.
Underpin also contributes to branding efforts, establishing a market presence for construction firms. We create brand identities, including logos and visual elements. Maintaining an online presence is critical, with strategies such as website optimisation and content creation. Their expertise helps companies differentiate themselves and attract clientele.
Besides traditional methods, we integrate digital techniques to enhance online visibility. This includes employing search engine optimisation (SEO), pay-per-click (PPC) advertising, and online tactics to improve a construction company’s search engine ranking and increase online reach. By staying informed about industry trends and technological advancements, these consultants offer guidance to construction firms seeking a competitive edge in an evolving market. Construction marketing consultants act as partners, guiding companies through marketing intricacies for growth and success.
By The Numbers
Underpin Consultants developed full marketing and business development function from scratch – oversaw multiple teams and worked alongside ownership to deliver an 11.5% increase in revenue in 2018. Increased turnover by 8% year on year over a 3-year period. This extensive project involved working alongside internal and external partners, suppliers and agencies, and the creation of visual identity, style guide and branding collateral.
- In one year we saw a 382% increase in social media engagement and an increased lead generation through Google AdWords by 358% from a 14.5% increase in budget. This strategy was integrated with PR and communications to raise industry awareness and led me to promoting the company at national events such as 100% design and managed an P&L of seven figures.
- Managed a wide range of projects including website, branding, PPC, SEO, event management, brochure creation, graphic design, video filming, editing and content writing simultaneously.
- Managed a wide range of projects including website, branding, PPC, SEO, event management, brochure creation, graphic design, video filming, editing and content writing simultaneously.
