“So, you’re a marketing agency, right?” We’re asked this all the time and the answer is usually longer than the questioner expected. Underpin Marketing sees
Blogging is an essential part of the content marketing plan for many businesses. It helps demonstrate your expertise and answers the questions people might have
Since moving from the safe harbour of paid employment into the fantastic world of running my own business, I am talking to roughly 50 people
Hello there, They say a builder’s house always gets worked on last. Here at Underpin Marketing, we know the feeling. We love working with our
There are many ways to build marketing strategy. When thinking about what you want from your marketing strategy, a key aspect is time. To me, there are two types of marketing strategies.
Public relations is usually seen as a way for big companies to protect a good reputation. But for small businesses, it can be a great
Marketing strategy is a fundamental part of what Underpin Marketing does. By understanding who you are, what your customers want from you, and why you
When initially setting up Underpin Marketing there were a few things I wanted to achieve. One of the main things was to provide marketing that
A healthy work/life balance is a central part of our code of conduct. By having a thoughtful approach to our mental, emotional and physical wellbeing we can be more productive in the long term, and be able to provide a better service to our clients. It’s easy to be on social media or working 24/7 but sometimes we all need to “go fishing” and that’s what we do regularly here at Underpin Marketing.
