Lockdown season three is coming to an end and the world is slowly getting back to normal. Pubs, hairdressers, hospitality and gyms are beginning to

Getting a bad review for your company can be a huge problem. This blog is being written in November 2020, during the Coronavirus pandemic. Almost

A marketing plan should be dynamic, constantly adapting and evolving with the needs of your business and your customers. But many companies use that as

Strategy is what we start with at Underpin Marketing. We believe that without a good strategy you won’t be able to maximise your budgets and

Search engine optimisation, or SEO, is one of the most important marketing tactics available to many organisations. The term can refer to an approach to

Remember GDPR?  Over the last few weeks we have all received marketing emails from organisations we either never remember signing up for – or haven’t

So, it’s personal information time. I met my wife when I was 19 – in 2006. That means I have never experienced speed dating or

When someone comes to me for consultation my first question is always: What is your company’s mission? If they don’t know the answer, we start

There are so many words for avoiding failure – prudent, risk-averse, cautious. In business, especially small ones, there is always a little voice in your